Banking on an industry-first end-to-end digital sales platform for customers, Arvind SmartSpaces Limited (ASL), the real estate arm of the Arvind Group is eyeing 45-50 per cent of sales coming via the online mode in the near future. Already, the share of digital sales has jumped from just six per cent in FY21 to 35 per cent in FY22 for the organised real estate player which has presence in Bengaluru, Pune and Ahmedabad. This has come in the midst of an industry average of 30 per cent among organised players.

 

"Our digital sales initiatives including the launch of the country first end-to-end digital sales platform have enabled us to drive over 35 per cent of all fresh sales through digital channels thereby lowering our overall cost of sales," said Kamal Singal, Managing Director and CEO, Arvind SmartSpaces while adding that the company aims to touch 45-50 per cent of digital sales in near future. Arvind SmartSpaces' digital sales platform will not only enable customers to view entire inventory listings but also can get complete information of the price per unit. An extension of the company's website https://www.arvindsmartspaces.com/, the online sales platform will provide virtual walkthroughs of the projects to the customers.